ID:SR

Brand design for the interior design sector done in-house at Sheppard Robson Architects.

A strong bold logo in hot pink with a connection to the rest of the practice that was launched in 2005 at the Hospital in Endell Street, Covent Garden.

The visual identity was done to reflect the strength of projects that the interior design and workplace sectors at Sheppard Robson do. The brand identity was made to stand out and turn some of the negative associations of interior design practice within the wider construction industry into strengths and ownership, those pink business cards stand out from the crowd.

Variations of the logo were also designed in other colours.

ID:SR was launched at a client party to great success and went on to win Interior Designer of the Year 2005.

The new visual identity helped to win new projects for clients operating in a wider range of industries for example broadcasting and media.